New Visit Lancashire website revealed

Marketing Lancashire has launched a new Visit Lancashire website, marking an exciting new chapter for Lancashire’s visitor economy and creating enhanced opportunities for tourism businesses across the county.

As the official tourism website for Lancashire, visitlancashire.com plays a crucial role in inspiring travel decisions and showcasing the county’s diverse tourism offer. The new platform has been designed to provide a faster, more intuitive and mobile-friendly experience, helping visitors discover the very best attractions, accommodation, events, food and drink, and experiences Lancashire has to offer.

The launch follows months of collaboration between Marketing Lancashire and destination management technology specialists Destination Core, who have worked closely together to create a website that meets the needs of both visitors and tourism businesses while future-proofing Lancashire’s digital presence.

Today’s travellers expect websites to be accessible, responsive and easy to navigate across all devices. The new Visit Lancashire website has been built with these expectations in mind, delivering an engaging user experience that better reflects the quality and diversity of Lancashire as a destination, while helping the county remain competitive in an increasingly crowded tourism marketplace.

For tourism businesses, the new platform introduces a range of significant benefits. Enhanced business listings, improved navigation and greater integration across the website make it easier for potential visitors to discover local businesses at every stage of their journey planning.

The move to Destination Core’s content management system also provides Marketing Lancashire with a much more flexible platform, enabling the team to create and update content more efficiently and respond quickly to trends, seasonal campaigns, events and partner opportunities.

One of the most exciting additions is the introduction of new features such as trails and itineraries, allowing visitors to explore Lancashire through themed routes and carefully curated experiences. These features create additional opportunities for partner businesses to be featured within inspirational content, helping to drive visibility, engagement and visitor spend across the county.

The launch represents a major investment in Lancashire’s tourism industry and reinforces Marketing Lancashire’s ongoing commitment to supporting local businesses, increasing visitor engagement and driving economic growth through tourism.

Visit Lancashire Partners are encouraged to explore the new website and ensure their listings are up to date to make the most of the enhanced opportunities available through the new platform.

Visit the new website at www.visitlancashire.com