VisitEngland’s Awards for Excellence 2024 event shines the spotlight on quality  

9 July 2024

The annual VisitEngland Awards for Excellence 2024 took place at the Rum Warehouse, Titanic Hotel Liverpool on Wednesday 5 June 2024.

The black-tie event was attended by more than 200 guests and hosted by VisitEngland Chairman, Lady Victoria Borwick.

Winners from across the 19 categories ranging from ‘Small Visitor Attraction of the Year’ and ‘B&B and Guest House of the Year’ to ‘Business Events Venue of the Year’ and ‘Experience of the Year’ celebrated their awards at the evening event.

VisitEngland Director Andrew Stokes said:

“The VisitEngland Awards for Excellence highlight the unparalleled quality on offer across England and the event this year saw the crème de la crème in our industry come together to celebrate our world-class tourism businesses. Competition was fierce with customer service excellence evident across every category, thanks to the passion and dedication of individuals.

“From a wizard walk in York to a boutique hotel in East Sussex,  a glamping site in Lancashire, a dinosaur adventure park in Norfolk, to a distillery in the Cotswolds, this year’s awards also showcased the wonderful range of quality tourism products available across the country.

“I congratulate all Gold, Silver and Bronze winners on their achievement cementing their place as standard-bearers for England’s tourism industry.”

The Gold, Silver and Bronze winners were selected from hundreds of tourism businesses across England including hotels, self-catering accommodation, B&Bs, glamping operators, attractions, restaurants, pubs and museums, forwarded to the national competition via 16 local and regional competitions across England.

Alex Polizzi, Channel 5s The Hotel Inspector, hosted the evening and Alan Dedicoat the voice of the BBC’s National Lottery and Strictly Come Dancing, provided the lowdown on each of the finalists.

The VisitEngland Awards for Excellence, running for more 35 years and sponsored by the Caravan and Motorhome Club, celebrate and champion innovation, quality and best practice across the industry recognising businesses and individuals who raise the bar of England’s tourism offer.

In addition to the 15 core categories award winners, four special awards were also presented including the ‘Outstanding Contribution to Tourism Award,’ the ‘Travel Content Award’, the ‘Tourism Superstar Award’ and the ‘TXGB Trailblazer Award’.

This year’s Outstanding Contribution to Tourism award went to the hosts of the hugely successful 2023 Eurovision Song Contest, The City of Liverpool.

Tourism is one of England’s largest, most valuable industries, supporting 200,000+ businesses, employing about 2.6 million people and, in 2023, generating £70.2bn in domestic visitor spending. 

VisitEngland Awards for Excellence 2024 winners:

Accessible and Inclusive Tourism Award:

GOLD – Hoe Grange Holidays, Derbyshire


BRONZE – Colchester Castle, Essex

B&B and Guest House of the Year:

GOLD – The Bosham Boathouse B&B, West Sussex

SILVER – MonkBridge House, North Yorkshire

BRONZE – Bossington Hall, Somerset

Business Events Venue of the Year:

GOLD – Telford International Centre, Shropshire

SILVER – Warwick Conferences, West Midlands

BRONZE – Winter Gardens Blackpool, Lancashire

Camping, Glamping and Holiday Park of the Year:

GOLD – The Secret Garden Glamping, Lancashire

SILVER – Kits Coty Glamping, Kent

BRONZE – Darwin Forest Lodges, Derbyshire

Ethical, Responsible and Sustainable Tourism Award sponsored by Sykes Holiday Cottages:

GOLD – Mill Farm Eco Barns, Norfolk

SILVER – Kent Wildlife Trust, Kent

BRONZE – The Yan at Broadrayne, Cumbria

Experience of the Year sponsored by the Caravan and Motorhome Club:

GOLD – Grey Seal & Seabird Cruise, Serenity Farne Island Boat Tours, Northumberland

SILVER – York Ghost Walk, The Deathly Dark Tours, North Yorkshire

BRONZE – Mountain Bike Taster Day, Pure Outdoor, Derbyshire

Large Hotel of the Year:

GOLD – The Grand, York, North Yorkshire

SILVER – Hope Street Hotel, Merseyside

BRONZE – Rockliffe Hall Hotel, County Durham

Small Hotel of the Year:

GOLD – The Gallivant, East Sussex

SILVER – Wildhive Callow Hall, Derbyshire

BRONZE – THE PIG-at Harlyn Bay, Cornwall

New Tourism Business of the Year:

GOLD – The Wizard Walk of York, North Yorkshire

SILVER – Sleepy Owl Devon, Devon

BRONZE – Boys Hall, Kent

Pub of the Year:

GOLD – The Peterville Inn, Cornwall

SILVER – The Acorn Inn, Dorset

BRONZE – The Red Fox, Merseyside

Self Catering Accommodation of the Year sponsored by Sykes Holiday Cottages:

GOLD – Sleepy Owl Devon, Devon

SILVER – My Cottages in St Ives, Cornwall

BRONZE – Bethnal&Bec, Hertfordshire

Small Visitor Attraction of the Year sponsored by Virgin Experience Days:

GOLD – Nothe Fort, Dorset

SILVER – Cotswolds Distillery, Warwickshire

BRONZE – The Battle of Britain Memorial, Kent

Taste of England Award:

GOLD – Allium at Askham Hall, Cumbria

SILVER – Blackfriars Restaurant, Tyne & Wear

BRONZE – La Locanda, Lancashire*

Large Visitor Attraction of the Year:

GOLD – WWT Slimbridge Wetland Centre, Gloucestershire

SILVER – Warner Bros. Studio Tour London – The Making of Harry Potter, Hertfordshire


Unsung Hero Award:

GOLD – Katie Calder, V-ATE Automotive Smokehouse and Bowl, Lincolnshire

GOLD – Duncan Wise, Northumberland National Park Authority, Northumberland

SILVER – Brett Hawkes, Crowhurst Park, East Sussex

Special Awards:

Tourism Superstar:

WINNER – Pete Chambers, Coventry Music Museum, West Midlands

Travel Content Writer:

GOLD Ben Aitken, The Guardian

‘O’er vales and hills in a wheelchair: a new accessible trail in the Lake District’

SILVER Liz Edwards, The Times

‘I went for a cross-country swim in the Thames, here’s what happened’

BRONZE Richard Franks, JRNY Travel Magazine

‘Greener Heartlands’

TXGB Trailblazer Award:

WINNER – National Lottery Days Out Campaign

Outstanding Contribution to Tourism Award:

WINNER – Host of the 2023 Eurovision Song Contest, The City of Liverpool

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