Winnie-The-Pooh’s 25 Simple Pleasures

20 August 2014


Quintessential England; The top 25 traditional family activities and days out revealed

VisitEngland encourages families to experience life’s simple pleasures inspired by the tales of Winnie-the-Pooh and Christopher Robin

Top 10 activities spark new classic style Winnie-the-Pooh illustrations

  • Dining alfresco, negotiating mazes and camping all hark back to a ‘bygone age’ says new study
  • Nearly half of parents claim that their own fondest holiday memories are from time spent in England
  • Over a third of parents state that they enjoy at least one family outing a month

Enjoying a fish supper on Blackpool Pier, negotiating Hampton Court Maze and taking a stroll beside Hadrian’s Wall have been named as some of England’s greatest ‘simple pleasures’ according to a new study released today.

The new study on behalf of Egmont Publishing and supported by VisitEngland asked 2,000 parents to vote for the traditional activities, attractions and days out. The results provide a fascinating overview of the activities, which hark back to a bygone age when the great outdoors was considered the ultimate family tonic.

From learning to skim stones to fossil hunting, exploring castles and forests reaching from Northumberland to Treyarnon Bay, ‘Winnie-the-Pooh’s 25 Simple Pleasures’ were named as:

  1. Enjoying a fish supper on Blackpool Pier, Lancashire
  2. Indulging in afternoon tea, Devon
  3. Picnicking on the shores of Windermere in the Lake District, Cumbria
  4. Rock-pooling in Treyarnon Bay, Cornwall
  5. Camping in the New Forest, Hampshire
  6. Marvelling at Stonehenge, Wiltshire
  7. Getting lost in the maze at Hampton Court Palace, Greater London
  8. Taking a stroll beside Hadrian’s Wall, Northumberland and Cumbria
  9. Boating day out on the Broads, Norfolk and Suffolk
  10. Watching the puffins on the Farne Islands, Northumberland
  11. Stargazing in Exmoor National Park, Somerset and Devon
  12. Taking in the vista from the peaks at the Peak District National Park, Derbyshire
  13. Trying to make the Queen’s Guard laugh at Buckingham Palace
  14. Watching the changing of the Guards at Windsor Castle, Berkshire
  15. Fossil-hunting on Brook Beach, Isle of Wight
  16. Exploring the famous White Cliffs of Dover
  17. Playing Pooh Sticks at 100 Acre Wood, East Sussex
  18. Rolling down the hills around Corfe Castle, Dorset
  19. Visiting a honey farm in Devon
  20. Skimming stones at Holy Island, Lindisfarne, Northumberland
  21. Picking blackberries on Box Hill, Surrey
  22. Riding a narrow boat through the canal ways, Birmingham
  23. Taking in the grandeur of Chatsworth House from the park, Chatsworth, Derbyshire
  24. Seeking out the deer at Richmond Park, London
  25. Admiring Bamburgh Castle from the beach, Northumberland

The poll reveals that dining alfresco is a firm favourite, securing the first three slots in the top 10. No fewer than four National Parks appear in the full list of 25, highlighting our appreciation for England’s green space. Of these, two made it into the top 10.

Negotiating the maze at Hampton Court Palace was the only activity from the capital to make the top 10, although making the Queen’s Guard laugh came close at number 13. Winnie-the-Pooh’s Hundred Acre Wood in East Sussex, the original destination for playing Pooh Sticks in A.A. Milne’s classic novel, was voted into the 17th spot, closely followed by another favourite activity Pooh would enjoy – visiting a honey farm at number 19. Overall, the South West of England came out on top as the area that offers the best opportunity to enjoy life’s simple pleasures, closely followed by the South East and the Midlands.

Nearly half of respondents claim their fondest holiday memories are from time spent in England, with having a picnic, taking a walk and building sandcastles coming out as the most memorable activities. Interestingly the research shows that kids today get outside almost as much as their parents did, with nearly 50% of families enjoying outdoors activities. Parents also highlighted just how precious quality family time is, with over a third saying they enjoy at least one family outing a month.

The ‘Simple Pleasures’ campaign was developed by and inspired by Winnie-the-Pooh to encourage modern families to enjoy the great outdoors whilst celebrating our great English heritage.  The activities reflect the core themes in A. A. Milne’s best-selling books, which centre around a series of simple adventures for Winnie-the-Pooh and his close friends in the Hundred Acre Wood – including playing the game ‘Pooh Sticks’. 

The top 10 have inspired a new illustrated guide for families featuring brand new artwork by Mark Burgess, who coloured the original E.H Shepherd Black &White art and the latest book ‘Return to the Hundred Acre Wood’. The guide is available to download for free from the VisitEngland website.

James Berresford, Chief Executive, VisitEngland said: “It’s great that respondents’ fondest holiday memories are from time spent in England and we are thrilled that Pooh’s simple pleasures can be experienced across the country. We hope the guide will inspire families to discover, explore and enjoy the best of England this bank holiday.”

Sarah Bates, Publishing Director, Egmont commented: “Winnie-the-Pooh shares many a simple adventure with his friends in the Hundred Acre Wood so he is the perfect character to remind us how to enjoy the simple pleasures that England has to offer.”

To download the guide, visit

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About VisitEngland:

VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on 

England is a unique destination and a real powerhouse in global tourism. It represents 84 percent of the total UK visitor economy, is worth £97 billion, and supports in excess of 2 million jobs.

More information can be found on

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