Digital Autumn and Winter Short Breaks Campaign

Our Autumn/ Winter campaign appeals to the affluent short-break market and showcases the best of Lancashire hospitality from accommodation, food and drink, relaxation (spas, pub walks, shopping) to drive bookings in this off-peak period.

They are looking for independent places to dine and shop, and quality places to stay (3-5 star) willing to travel approx. 2-3 hours by car or rail.
This digital opportunity complements our wider Short Breaks campaign which has now sold out.

To book contact Jacqui on 01772 426461 [email protected] (Deadline for booking 16th August 2019)
Download the media pack here.

Reasons to advertise

• Digital activity on new visitlancashire.com with over 9.7 million page views per year
• Promoted to over 80,000 social media followers
• E-newsletters to Visit Lancashire consumers, over 30% open rate (industry average 18%)
• Increasing reach through digital advertising
• PR targeted at the short break market

Package details and costs

Headline partner package – We are also offering two partners the chance to headline the campaign
£700+VAT

• Two week placement on the ‘Don’t Miss’feature within the top navigation of website
• Two week placement on ‘Gallery’ section of campaign landing page
• Product displayed on campaign section of VisitLancashire.com
• Enhanced feature within two e-newsletters
• Minimum of four tweets & four facebookposts
• Blog feature

Premium partner package
£500+VAT

• One week placement on the ‘Don’t Miss’ feature within the top navigation of website
• Premium position in one e-newsletter
• Product displayed on the campaign section of VisitLancashire.com
• Minimum two tweets and two Facebook posts

Enhanced partner package
£395+VAT

• Inclusion in one e-newsletter
• Product displayed on the campaign section
• Minimum two tweets and two Facebook posts

Basic partner package
£50+VAT

• Product displayed on the campaign section
• Minimum one tweet and one Facebook post