Digital Autumn and Winter Short Breaks Campaign

Our Autumn/ Winter campaign appeals to the affluent short-break market and showcases the best of Lancashire hospitality.

Our Autumn/ Winter campaign appeals to the affluent short-break market and showcases the best of Lancashire hospitality from accommodation, food and drink, relaxation (spas, pub walks, shopping) to drive bookings in this off-peak period.

They are looking for independent places to dine and shop, and quality places to stay (3-5 star) willing to travel approx. 2-3 hours by car or rail.
This digital opportunity complements our wider Short Breaks campaign which has now sold out.

To book contact Jacqui on 01772 426461 Jacqueline@marketinglancashire.com (Deadline for booking 16th August 2019)
Download the media pack here.

Reasons to advertise

  • Digital activity on new visitlancashire.com with over 9.7 million page views per year
  • Promoted to over 80,000 social media followers
  • E-newsletters to Visit Lancashire consumers, over 30% open rate (industry average 18%)
  • Increasing reach through digital advertising
  • PR targeted at the short break market

Package details and costs

Headline partner package – We are also offering two partners the chance to headline the campaign
£700+VAT

  • Two week placement on the ‘Don’t Miss’feature within the top navigation of website
  • Two week placement on ‘Gallery’ section of campaign landing page
  • Product displayed on campaign section of VisitLancashire.com
  • Enhanced feature within two e-newsletters
  • Minimum of four tweets & four facebookposts
  • Blog feature

Premium partner package
£500+VAT

  • One week placement on the ‘Don’t Miss’ feature within the top navigation of website
  • Premium position in one e-newsletter
  • Product displayed on the campaign section of VisitLancashire.com
  • Minimum two tweets and two Facebook posts

Enhanced partner package
£395+VAT

  • Inclusion in one e-newsletter
  • Product displayed on the campaign section
  • Minimum two tweets and two Facebook posts

Basic partner package
£50+VAT

  • Product displayed on the campaign section
  • Minimum one tweet and one Facebook post