Calling all Lancashire attractions, retailers, events, accommodation providers and places to eat. The Visit Lancashire Christmas Campaign returns for 2025 with a bang!

It’s never too early to start thinking about the big Christmas push. This is a magical time of year with friends and families of all ages looking to entertain generations and create more fun filled memories as well as sourcing those all-important Christmas gifts. We know the best place to create those festive memories and find the perfect present is of course Lancashire.

This year we will be promoting Lancashire’s fantastic businesses with a three-month campaign that includes a digital festive guide as well as social, email and campaign pages on VisitLancashire.com. Partners can also choose to give their profile a boost with paid social via Visit Lancashire social channels.

Our 2024 guide received:

  • 264,130 page views on Vistlancashire.com Christmas Landing Page
  • 80,999 link impressions of the Online Digital Guide
  • 6 newsletters – avg. open rate of 29.1%
  • Social reach of 151,453.
  • Overall VisitLancashire.com website page views 3,116,061

Download media pack below

Reasons to advertise

  • Digital activity on visitlancashire.com with over 11.5 million page views per year
  • Promoted to over 100,000 social media followers
  • E-newsletters to Visit Lancashire consumers, over 34% open rate (industry average 18%)
  • Increasing reach through social media platforms
  • PR targeted at the Christmas family market

Targeting
Families, couples and individuals looking for things to do, events and experiences across the festive period, as well as gift ideas.

Ideal for
Attractions, events, experiences, spas, producer tours, cookery courses, Lancashire produce, hotels, festivals, markets, retailers, restaurants.

If you have any questions please contact Ian on email.

Media Pack

Download

Headline partner package*

We are also offering a limited number of partners the chance to headline the campaign for £750+VAT

  • Logo on contents page
  • DPS advert/advertorial in digital guide
  • Four week placement on the ‘Don’t Miss’ feature within the top navigation of website
  • Product displayed on campaign page
  • Inclusion within one e-newsletter
  • Minimum two tweets and two Facebook posts
  • Dedicated Reel on Instagram
  • Blog feature

* Boost package available for an additional £50+VAT – sponsored social media post on Visit Lancashire Facebook and Instagram channels.

Premium partner package*

£500+VAT

  • Full page advert/advertorial in digital guide
  • Two week placement on the ‘Don’t Miss’ feature within the top navigation of website
  • Inclusion in one e-newsletter
  • Product displayed on the campaign section of VisitLancashire.com
  • Minimum two tweets and two Facebook posts

* Boost package available for an additional £50+VAT – sponsored social media post on Visit Lancashire Facebook and Instagram channels.

Standard partner package*

£250+VAT

  • Half page advert in digital guide
  • Product displayed on the campaign section
  • Minimum two tweets and two Facebook posts

* Boost package available for an additional £50+VAT – sponsored social media post on Visit Lancashire Facebook and Instagram channels.

Basic partner package

£50+VAT

  • Product displayed on the campaign section of visitlancashire.com