Interactive advent calendar + Website + social media + email

A pre-Christmas digital campaign focusing on Lancashire’s festive events, attractions, experiences and food and drink offering.

What is it
• A  digital campaign focusing on Lancashire’s festive events, attractions, experiences and food and drink offering
• Supported by a digital interactive advent calendar of fantastic Lancashire prizes. Including experiences, products, and vouchers – to be redeemed in 2020

Download media pack

Targeting
Families, couples and individuals looking for things to do across the festive period, as well as gift ideas. They are looking for things to do, events, experiences and local gift ideas.

Ideal for
Attractions, events, experiences, spas, brewery tours, cookery courses, Lancashire produce, hotels, festivals, markets, retailers, restaurants.

Activity
• Christmas branding, content, and banners throughout visitlancashire.com
• Dedicated Christmas campaign page
• In December an interactive advent calendar filled with 24 fantastic Lancashire prizes
• Paid and organic promotion to Visit Lancashire’s social media audience of 80,000
• Festive themed enewsletters to Visit Lancashire database (e.g. Christmas gift ideas, Festive events around the county, Top places to spot Santa)
• Supported by press

Opportunities

Headline – £750

• Day 1 prize or offer on Advent Calendar
• Guaranteed name check in promotion of prizes for the calendar
• Two-week placement on the ‘Don’t Miss’ feature within the top navigation of website
• Placement on ‘Highlight’ section of campaign landing page for the duration of December.
• Top placement on one themed enewsletter
• Feature on campaign page on visitlancashire.com
• Social media – minimum 4 tweets and 2 Facebook posts

Premium – £595

• Days 2,3 or 4 prize or offer on Advent Calendar
• Two-week placement on the ‘Don’t Miss’ feature within the top navigation of website
• One-week placement on ‘Highlight’ section of campaign landing page
• Inclusion in one themed enewsletter
• Feature on campaign page on visitlancashire.com
• Social media – minimum 2 tweets and 2 Facebook posts

Enhanced – £495

• Prize or offer between day 5-12 on Advent Calendar
• One-week placement on ‘Highlight’ section of campaign landing page
• Inclusion in one themed enewsletter
• Feature on campaign page on visitlancashire.com
• Social media – minimum 2 tweets and 2 Facebook posts

Standard+ – £300

• Prize or offer between day 13-20 on Advent Calendar
• Inclusion in one themed enewsletter
• Feature on campaign page on visitlancashire.com
• Social media – minimum 2 tweets and 1 Facebook posts

Standard – £200

• Prize between day 21-24 on Advent Calendar
• Feature on campaign page on visitlancashire.com
• Social media – minimum 2 tweets and 1 Facebook posts

Essentials – £50

• Product displayed on the campaign landing page
• Minimum of one tweet and one Facebook post

If you have any questions please contact Jacqueline on email.

Christmas 2019 Campaign