Digital Christmas Guide + Website + Social Media + Email

A pre-Christmas digital campaign focusing on Lancashire’s festive events, attractions, experiences and food and drink offering.

This year we will be promoting Lancashire’s fantastic businesses with a three month campaign that includes a brand new digital festive guide as well as social, email and campaign pages on VisitLancashire.com. Partners can also choose to give their profile a boost with paid social via Visit Lancashire social channels.

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Reasons to advertise

  • Digital activity on visitlancashire.com with over 9.7 million page views per year
  • Promoted to over 92,000 social media followers
  • E-newsletters to Visit Lancashire consumers, over 34% open rate (industry average 18%)
  • Increasing reach through social media platforms
  • PR targeted at the Christmas family market

Targeting
Families, couples and individuals looking for things to do, events and experiences across the festive period, as well as gift ideas.

Ideal for
Attractions, events, experiences, spas, producer tours, cookery courses, Lancashire produce, hotels, festivals, markets, retailers, restaurants.

Opportunities

Headline partner package*

We are also offering two partners the chance to headline the campaign for £700+VAT

  • Logo on contents page
  • DPS advert/advertorial in digital guide
  • Two week placement on the ‘Don’t Miss’ feature within the top navigation of website
  • Product displayed on campaign section of VisitLancashire.com
  • Inclusion within two e-newsletters
  • Minimum two tweets and two Facebook posts
  • Featured on Instagram stories
  • Blog feature

Premium partner package*

£500+VAT

  • Full page advert/advertorial in digital guide
  • Two week placement on the ‘Don’t Miss’ feature within the top navigation of website
  • Inclusion in one e-newsletter
  • Product displayed on the campaign section of VisitLancashire.com
  • Minimum two tweets and two Facebook posts

Standard partner package*

£250+VAT

  • Half page advert in digital guide
  • Inclusion in one e-newsletter
  • Product displayed on the campaign section
  • Minimum two tweets and two Facebook posts

Basic partner package

£50+VAT

  • Product displayed on the campaign section

 

* Boost package available for an additional £50+VAT – sponsored social media post on Visit Lancashire Facebook and Instagram channels.

If you have any questions please contact Ian on email.