Take part in our #RediscoverLancashire campaign

We can’t wait to welcome visitors back to Lancashire safely and like you have been working hard behind the scenes getting everything ready for their return.

Our new campaign ‘Rediscover Lancashire – Escape The Everyday’, is supported by funding that we have been able to secure from VisitEngland Destination Management Organisations’ Recovery Marketing Fund, which supports recovery during the Covid-19 pandemic.

Visitors are being encouraged to Rediscover Lancashire and Escape the Everyday on a unique range of bookable experiences in the county as part of the £80,000 campaign, which aims to support the sector’s recovery by promoting short breaks and boosting visitor spend.

The multimedia campaign includes a series of short films, branded content across social media and digital display. The content also drives online ‘traffic’ to visitlancashire.com/rediscoverlancashire where visitors can book a range of activities and experiences across Lancashire.

Many of you have taken part in our #SeeYouSoonSafely and #ShopLancashire campaigns which has seen a fantastic reach across our channels. Now we are delighted to be able to offer you the opportunity to be part of ‘Rediscover Lancashire – Escape The Everyday’ for free.

Ways to get involved

Download our digital campaign assets
We have created some transparent graphics that you can sit on top of your own image here Use the digital assets on your own channels, make sure you tag @VisitLancashire #RediscoverLancashire #EscapeTheEveryday on your posts and where we can we will re-share through our channels.

If you can’t find what you’re looking for then please get in touch and we will look at creating something for you.

Send us your news and stories

Submit your news and stories linked to Rediscover Lancashire and Escape The Everyday to comms@marketinglancashire.com . These free opportunities will give your business potential exposure across our consumer PR, social and web channels.

We’re particularly interested in hearing about:

  • Major openings / launches (i.e. hotels, accommodation, attractions, exhibitions, restaurants etc.)
  • 2021 key anniversaries
  • Brand new tours / trails / bookable packages
  • Notable summer events
  • Any film / TV tie-ins (e.g. has a new film / TV show been shot in your destination – can the public visit the location?)

Check your page on VisitLancashire.com
Make sure your page on VisitLancashire.com is as up to date as possible and send over any new photography that you have.