Love Food Love Preston
A campaign to profile Preston’s eateries in a bid to encourage more custom will return this August, organised by Preston’s Business Improvement District (BID).
Love Food Love Preston, which was launched in 2012 by TV favourite Gino D’Acampo, will see the city centre’s restaurants, grills and eating houses profiled via a huge campaign across the North West.
Preston BID have been working closely with the Chair of Marketing Lancashire Paul Heathcote MBE and owner and Chef Patron of Duk~Pond Andrea Mellon.
Paul who operates two restaurants in Preston city centre, Heathcotes Brasserie & The Olive Press said: “Preston city centre has a great food offering some lovely places to eat, Love Food Love Preston will work to remind people what’s on their doorstep and encourage those who don’t generally eat in Preston to come and have a taste”.
The campaign, which runs throughout August, will see a focus around the August 16th, with the popular Lancashire Market being a key event. Alongside the Market, members of the public who make reservations to eat in the city centre across that weekend will have the chance to ‘Dine with the Stars’. Well know faces from cookery and TV will visit key restaurants in the city centre and enjoy a course of dinner with some lucky customers.
Andrea Mellon, of Duk~Pond said: “I have travelled the world over and I still believe Preston’s food offer rivals any similar sized town or city. We have a breadth of choice and experience when it comes to food and we’re looking forward to showcasing this offer in August”.
BID’s Marketing & Events Manager Mark Whittle said: “this is the third Love Food Love Preston campaign BID has arranged and this year working with key restaurateurs has allowed us to add more elements to our celebration of dining in Preston. We’re looking forward to working with all city centre venues and hope the people of Preston and beyond come to sample their delights. BID’s role is to promote the city centre’s offering and Love Food Love Preston is just one of our annual events that works to improve awareness of our city’s attributes”.
Contact: Mark Whittle on (01772) 653000 or email [email protected]