Real Ale meets real history in a new and unique Blackpool Tram experience

20 May 2022

A new Heritage Tram experience is bringing history and real ale together for a unique cultural experience.

The new Real Ale Tour means visitors to Blackpool can now enjoy local craft ale in the most unique, memorable setting, on board an iconic Blackpool tram!

Guests will enjoy a scenic ride onboard a heritage tram, taking in the scenery of Blackpool’s coastline whilst enjoying 2 bottles of ale brewed locally in Blackpool at the West Coast Rock Brewery.

One of the two ales served onboard is Crafty Conductor, an exclusive ale brewed and bottled especially for Blackpool Heritage Tram Tours.

West Coast Rock Brewery is the only brewery pub of its kind set in the heart of Blackpool town. The pub itself has many stories to tell, including once being the home of Blackpool Football Club.

Customers have the option to visit the brewery after their Heritage Tram ride for a behind the scenes look at how the ales are made.

Emma Tingle, Sales and Events Coordinator at Blackpool Heritage Tram Tours said “Since 2019, I’ve been wanting to create a Real Ale Tour along with our own branded bottle and after a long 3 years, the time is finally here and we couldn’t be any more excited to launch this tour.

Emma added “It was always our aim to work with a local brewery for this tour and when West Coast Brewery accepted the offer to work with us to bring this tour to life, we were all delighted. What could be better than drinking a local Blackpool Ale on one of Blackpool’s beloved heritage trams?”

Robert Wynne, owner of the West Coast Rock Brewery added “We are absolutely thrilled and delighted to be brewing a special beer for Blackpool Heritage Tram Tours. Blackpool heritage trams represent everything that is great about Blackpool, history, style and glamour. We hope our special locally brewed beers will make the trip even more special. “

“Brewing was famous in Blackpool for 100 years, but the local brewery closed down over 50 years ago. We hope we have established a new brewing tradition right in the centre of town on Church Street at the iconic former Stanley Arms pub, now called the Brew Room.”

Customers can book online now for tours starting from June onwards at

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