Visit Lancashire Short Breaks Campaign

Lancashire is a great place to visit - there truly is something for everyone. This essential traveller’s guide to short breaks and holidays focuses on all the great places that visitors can stay, eat, visit and experience.

New Look: Short Breaks Campaign
August 2019 – August 2020
Booking deadline 1 July 2019

Download media pack here.

Lancashire is a great place to visit – there truly is something for everyone. This essential traveller’s guide to short breaks and holidays focuses on all the great places that visitors can stay, eat, visit and experience.

Running for a full 12 months the printed publication will feature a wide range of inspirational photography, exciting articles, insider tips and short break ideas. The campaign will target couples and groups of friends looking for a quality short break in the UK.

They are typically interested in food & drink, relaxation (spas, pub walks, shopping), culture & arts, and specific events like music festivals and markets. They are looking for independent places to dine and shop, and quality places to stay (3-5 star) willing to travel approx. 2-3 hours by car or rail.

This major visitor campaign will include a handy printed and digital magazine and include features on:

  • Rural Retreats
  • Your Lancashire home from home
  • Sporting pursuits
  • Accessible Lancashire
  • Literary trails
  • Foodie treats
  • A dog friendly county
  • Plus many more

Reasons to advertise
– A5 perfect bound magazine
– 50,000 print run with over 100,000 readership
– National distribution through key high footfall areas, including train stations, Virgin Train 1st Class Lounges, Booths as well as key tourist attractions, accommodation and international travel trade and events
– Digital interactive guide on issuu
– Digital activity on new visitlancashire.com with over 9.7 million page views per year
– Promoted to over 80,000 social media followers
– E-newsletters to Visit Lancashire consumers, over 30% open rate (industry average 18%)
– Increasing reach through digital advertising – adwords and social media
– 10,000 DL leaflets distributed to high footfall areas
– PR targeted at the short break market

 

Download media pack here.

To find out more or to book contact Jacqui on 01772 426461 Jacqueline@marketinglancashire.com
Booking deadline 1 July 2019

If you would just like to be featured in the printed card please see below for costs.

Add your business to our NEW directory sections – accommodation, attractions and good and drink

  • Included within A5 perfect bound magazine
  • 50,000 print run with over 1000,000 readership
  • National distribution through  key high football areas
  • Included withing digital interactive guide on issuu

Cost – £125+VAT

Give your business standout and list your business in one of our feature articles

Choice of articles to feature alongside

  • Accessible
  • Sustainable
  • Wellness
  • Walking holidays
  • Cycling holidays
  • Golfing holidays
  • Dog friendly

Cost £155 +VAT

To find out more or to book contact Jacqui on 01772 426461 Jacqueline@marketinglancashire.com
Booking deadline 1 July 2019