To provide you with the best experience on this website, cookies are used. By using the site it's assumed that you're happy with our use of cookies. However, you can change your cookie settings at any time. More info on cookies.
Allow cookies

Changing Face of Tourism

Tuesday, 10th December 2013

Marketing Lancashire is helping to change the face of tourism by providing customers with access to visitor information through technology; next year, for the first time, Marketing Lancashire, the county’s Destination Management Organisation (DMO), will offer an iPad version of the Welcome to Lancashire 2014 visitor guide. The guide will provide greater interaction and virtual experiences, thanks to the inclusion of many more films from attractions and tourism businesses all over the county including: new films celebrating the amazing wealth of museums, collections and historic mills and houses in the Pennine Lancashire Museums group; films that explore some of our nationally recognised nature attractions such as  Brockholes and Martin Mere; footage of days out in world class spas and hotels, as well as walking trails, cycle routes and physical challenges for the thrill-seeking and active visitor.

A new report by the national tourism board, Visit England entitled Domestic Leisure Tourism Trends for the Next Decade, outlines a wide range of demographic, economic, technological and consumer trends, and highlights key opportunities that could change the face of tourism in England over the next decade.

One of the main themes is related to access to, and use of, technology, with customers increasingly demanding immediate communication through social media; with the best virtual experiences on offer, inspiring bookings and subsequent word of mouth.  The report highlights the heightened ‘fear of missing out’ FOMO, which drives the desire for broader leisure activities and new experiences.

Ruth Connor, Chief Executive of Marketing Lancashire comments “There’s always plenty to do here in Lancashire whatever the season, whatever the weather and, in the last 3 months, we’ve seen a 50% increase in people searching which is already top of natural search results in Google for ‘things to do in Lancashire’ and ‘what’s on in Lancashire’.

“Creating an iPad version of the Welcome to Lancashire 2014 Visitor Guide will provide customers with another route to engaging with our tourism businesses and the options to book short breaks or day visits.

“In 2012, following research which revealed 47% of traffic to the site is coming through smartphones and tablets, we introduced a visitlancashire App to improve access and viewing experience. With the addition of an iPad version of the guide, Lancashire’s digital profile will be even further enhanced and the virtual visitor’s experience of Lancashire much improved – creating that genuine desire to visit.”

The Welcome to Lancashire 2014 Visitor Guide will be available at the end of January 2014 and will be distributed widely, through tourist information centres, main railway stations and key motorway services. It will also be available on request via and in digital format to’s over 1million unique visitors.

 Businesses that would like to appear in the guide can find more information on or via  Sally Jastrzebski-Lloyd, Marketing Manager

Tel:  01772  426461. Closing date: Friday 20 December. 


Media enquiries: Anna Izza, Communications Manager, Marketing Lancashire

      01772 426 459 or

RSS feeds


April 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

January 2015

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

August 2013

July 2013

May 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

January 2010

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.