To provide you with the best experience on this website, cookies are used. By using the site it's assumed that you're happy with our use of cookies. However, you can change your cookie settings at any time. More info on cookies.
Allow cookies

Lemon Zest specialist food PR agency appointed

Monday, 11th April 2016

Marketing Lancashire, has appointed specialist food and drink PR agency Lemon Zest PR, to help promote the region’s remarkable food and drink on a national and international level.

The appointment of Lemon Zest forms part of a wider Lancashire Visitor Economy Strategy, which sets out a vision to establish Lancashire as a world class visitor destination with Lancashire’s food and drink offer identified as a key driver to achieving that goal. The new strategy aims to increase visitor numbers to 70 million, increase visitor spend by £650m and support an additional 5000 jobs by 2020. 

Chief Executive of Marketing Lancashire Ruth Connor said “We have ambitious and exciting plans for Lancashire, with food and drink playing a crucial role in showcasing the county. Lancashire produce is amongst the best in the UK, sourced from our stunning valleys, plains, woodlands and coast; it is distinct, authentic and associated with generations of committed producers whose livelihoods are inextricably linked to our beautiful land and seascapes. 

“As a result of this bounty on our doorstep we have a growing collection of some of the finest restaurants and gastro pubs in the country, and a wide range of eating establishments committed to serving highest quality, locally sourced produce.

“Our Lancashire hospitality and welcome is also second to none and together with Lemon Zest, we aim to position the county as a must-visit destination for lovers of great food and authentic culinary experiences, and to increase day and overnight visits that will further boost the food and drink economy.” 

Lemon Zest PR has extensive experience across the food and drink sectors, and currently works with Lancashire food store Booths, the trailblazing Tebay & Gloucester motorway services and the Prince’s Countryside Fund, and have also launched regional food groups Delciouslyorkshire and Taste Cumbria.     

Lemon Zest’s Managing Director Jennifer Middleton said, “Championing local producers, great places to eat, exceptional farm-shops, delis and must visit ‘foodie destinations’ is at the heart of what we do best. We’re looking to further Marketing Lancashire’s success in creating one of the very first Taste campaigns. Marketing Lancashire have helped grow the sector and gives us a solid platform from which to elevate the county’s food and drink offer further.”

“It is an enormous privilege to now help take Lancashire’s exceptional food and drink to a wider national audience.”    

Work has already begun on an event that will bring together food and drink businesses from across the county, to better understand and share the strengths of the sector. 

If you are a food business or producer who would like to be involved please contact

Picture shows: Jennifer Middleton of Lemon Zest PR


For more information on Marketing Lancashire please contact:

Anna Izza, Head of PR and Communications 01772 426 459

Laura Crabb, PR and Communications Executive 01772 426 456

To contact Lemon Zest PR:

Jennifer Middleton on 01757 268283 / 07708 155501

Ellen Howells 01757 268283


  1. Lancashire visitor numbers and value of food and drink sector

Lancashire welcomes just over 63 million visitors each year who contribute £3.67 to the local economy and support just over 56,000 jobs. Food and drink is worth around £734 million to Lancashire’s visitor economy, accounting for 20% of this tourism revenue and supporting an estimated 12,937 (23%) food and drink related posts within the sector. Its value has risen by £129 million (21%) over the last 6 years, from 2009. (Source: STEAM 2014)

  1. Taste Lancashire Campaign and accreditation

Taste Lancashire is a dedicated food and drink guide on, the official tourism website for the county, and consumer campaign to promote quality food and drink experiences to the county’s 63million annual visitors. Taste Lancashire also helps raise the profile of local producers and directs visitors to quality establishments that are proud to use local produce, through the celebration of internationally recognised food awards and quality marques, as well as the Taste Lancashire quality accreditation scheme.

RSS feeds


April 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

January 2015

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

August 2013

July 2013

May 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

January 2010

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.