To provide you with the best experience on this website, cookies are used. By using the site it's assumed that you're happy with our use of cookies. However, you can change your cookie settings at any time. More info on cookies.
Allow cookies

Chair Steps Down

Wednesday, 16th September 2015

Renowned restaurateur and proud Lancastrian Paul Heathcote MBE, is stepping down from his role as Chairman after three successful years at the helm of Lancashire’s place marketing organisation, Marketing Lancashire. 

Marketing Lancashire was created in 2012 with considerable investment from Lancashire County Council, replacing the former Lancashire and Blackpool Tourist Board and Paul Heathcote was the company’s first Chairman, announced on 9 May 2012. His initial task was to appoint a Chief Executive and in August that year, Ruth Connor was invited to join the fast-developing new company, charged with supporting the visitor economy and attracting investment into Lancashire. 

Over the last three years Paul has worked with the Board of Directors to support Ruth and her team at Marketing Lancashire, during which time he has seen visitor numbers to Lancashire reach current levels of 63 million a year, an increase of 3 million visitors, and the visitor economy pump an additional quarter of a billion pounds into the Lancashire economy; with the sector now recognised by the Lancashire Enterprise Partnership (LEP) as one of the county’s most significant areas of growth.   

In recent months Marketing Lancashire has consulted businesses across the county on issues relating to the visitor economy and to the areas of focus required to continue to grow the sector.  The resulting, soon to be announced, Visitor Economy Strategy for Lancashire will provide the county with a five year plan to attract 70 million visitors by 2020 and increase jobs by 5,000 to over 60,000.

Under Paul's tenure, membership of Marketing Lancashire has grown by 100% and the annual Lancashire Tourism Awards have also flourished, with last year’s celebration at The Blackpool Tower Ballroom the largest ever tourism industry awards in Lancashire, reflecting the quality, diversity and renewed pride in tourism across the county.

Speaking about Paul, Ruth Connor Chief Executive of Marketing Lancashire said

“Paul has presided over one of the most important periods in the development of Marketing Lancashire and has helped deliver tremendous results whilst building the foundation for both the organisation and also brand ‘Lancashire’ to prosper. 

“He has supported myself and the team with huge enthusiasm and brought with him his wealth of experience, his network of contacts and his understanding of the hospitality industry, for which we are genuinely grateful.  

“We wish Paul continuing success with his business ventures and thank him for being such a passionate ambassador for Lancashire.”

Commenting on his role Paul Heathcote MBE said

“It has been a privilege to chair the organisation and oversee the transformation in Marketing Lancashire.  There have been a number of achievements during my term that I am extremely proud of and I believe I am leaving the organisation in a much stronger position than it was 3 years ago. I have always been a vocal supporter of Lancashire and I will continue to be an advocate for this wonderful county.” 

Marketing Lancashire is currently leading on strategic marketing activity for the LEP, with a 12 month PR campaign and a county-wide consultation exercise to bring together the Lancashire economic narrative.  As the place marketing organisation for the county, Marketing Lancashire will drive the positioning and marketing of the Lancashire offer to potential investors, businesses and growth sectors, whilst supporting the effective marketing of Lancashire as one of the UK's best visitor destinations. 

A search for a new Chair representing Lancashire's wider core sector strengths is underway.


For Media enquiries please contact:

Anna Izza, Head of PR and Communications   01772 426 459

Laura Crabb, PR and Communications Executive 01772 426 456

RSS feeds


April 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

January 2015

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

August 2013

July 2013

May 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

January 2010

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.