To provide you with the best experience on this website, cookies are used. By using the site it's assumed that you're happy with our use of cookies. However, you can change your cookie settings at any time. More info on cookies.
Allow cookies

England Leads UK Tourism in Growth and Future Prospects

Thursday, 21st November 2013

England’s central role in driving the future growth of tourism in the UK has been outlined in a new report released today from Deloitte ‘Tourism: jobs and growth’.  Worth £106billion and supporting 2.6million jobs, English tourism is the driving nation behind an industry that has grown faster than manufacturing, construction and retail.

The tourism economy in England accounts for 8.8 per cent of England’s GDP and 9.4 per cent of employment. Both the value of the sector and employment levels have grown in recent years, outperforming the wider economy which further demonstrates the resilience of the industry during times of economic strain. For the first time, this report provides analysis for London and the rest of England separately highlighting the importance of the industry throughout the whole of England.

Outside of the capital tourism is worth £70billion and supports1.9million jobs demonstrating that the sector is vital to the economic health of much of the country. 

The Capital City clearly has world-wide appeal and for many international visitors London will be their first and sometimes only port of call.  This report demonstrates the massive opportunity the rest of England has to use the international draw of London to inspire inbound visitors, both leisure and business, to explore destinations outside of London, and maximise the opportunity provided by England’s excellent network of regional ports of entry.

VisitEngland’s Chief Executive James Berresford said: “England is the powerhouse behind UK tourism, driving the increase in domestic and international visitors and generating job creation throughout the country.  We cannot, however, continue to achieve this momentum without working ever more closely together.  Whilst maintaining strong links with our traditional stakeholders, we must continually think outside of the box by forging new partnerships with the private sector, reaching out to organisations which have a shared growth agenda and thinking laterally about new funding streams.

He goes onto say: “VisitEngland’s continued work in supporting our destinations through our three year campaign Growing Tourism Locally, funded by the Regional Growth Fund, our national marketing campaigns as well as our work to forge great partnerships between organisations with a shared growth agenda chime well with the future opportunities outlined in the report demonstrating that England is leading the way with innovative solutions which both foster growth and long term employment.

The report was commissioned by VisitBritain and is available on

For more information contact: Sarah Long, Head of Corporate Communications Tel: 020 7578 1452, Email

Notes to Editors:
About VisitEngland
• VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors
• Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on   

RSS feeds


April 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

January 2015

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

August 2013

July 2013

May 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

January 2010

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.